APA format is critical. We already had to submit some references that would apply to the paper.
The reference submitted are in the Week 1 Articles Attachments. If those can be helpful please use if not others are okay. I have been extremely pleased with works done in the past and look forward to another quality and plagiarism free report. I will continue to use this site as others were not as professional.You will assume the role of both a Marketing Manager and Marketing Consultant.
In Part 1, your primary role will be that of a Marketing Manager. You are to select an organization listed as one of the Case Studies from the back of your textbook (between pages 244-725). Chipotle has been selected. Then, apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your paper:
1. Provide some historical information about the organization as well as their Mission & Vision Statements.
2. Given the organization you selected, describe the products and services they offer to customers.
3. Identify the organizations Target Market.
4. Explain how their products/services are segmented in the marketplace?
5. In terms of the Marketing Mix (Four P's - Product, Promotion, Place, and Price), please address each area based on the product/service this organization offers.
6. Identify the competitors of this organization as well as what percentage of the market they possess.
7. Create a positioning grid and plot where the organization is positioned as well as their top 4 competitors.
8. In terms of product differentiation, explainhow this organization differs from the competitors you listed on the Positioning Grid? (Indicate what they do differently that makes them standout)
9. Conduct a SWOT Analysis on your selected organization and list at least three items for each category.
Part 1 of your paper must meet the following criteria:
1. Must be 4-5 pages, double-spaced, and formatted according to APA style as outlined in the Baker College - My eLibrary (not including the title and reference pages).
2. Must include an APA Style Title Page and Reference Page
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion summarizing the information in Part 1 (3-5 sentences).
6. Must use include 5-7 references including web links (as needed) two of which must be scholarly articles that are listed in APA style.
Attachment:- Articles.docx