FOR THE COMPANY OF NIKE
Analysis of Nike's Competitive Position
- Identify the company's strategy
- What are the company's quantitative goals for market share and profitability
- How do the company's products/services differ from those of rivals? Does the company achieve a premium price or lower cost?
- What are the critical resources and capabilities that distinguish the company from its competitors?
- Does the company have unusual problems that put it at a competitive disadvantage?