Case Scenario:
The Case. As a young, emerging, and newly regulated industry, the Canadian Cannabis industry provides some excellent opportunities to understand strategic planning, management, and implementation. Among the market leaders of the Canadian Cannabis industry is "Canopy Growth Corp," an Ontario-based company. By investigating the top Canadian Cannabis Corporations, Nathan Rieff reports in his Investopedia article that Canopy Growth "has the distinction of having been the first federally-regulated and -licensed publicly-traded cannabis grower in North America. Now, thanks in part to an investment of close to $4 billion by Constellation Brands in August of 2018, Canopy Growth is the largest marijuana company in existence as of this writing and per market capitalization. Canopy Growth Corp. reported on its final-quarter results from 2018 early in the new year, and the figures boast some impressive accomplishments. The company boosted sales for its FY Q3 by 256% as compared with the prior quarter. Sales are up by 283% year-over-year for the quarter as well." (see Investopedia, 2019). The Canopy Growth's consolidated financial reports also show the fast and steady progress of an ambitious business. However, the company's growth and development showed some signs of decline by the end of 2019 with 15-20% slid in share prices "after the company posted weaker-than-expected earnings for its fiscal second-quarter" (see. Linnane, C. 2019, MarketWatch). This report, and many others, suggest that the young growing businesses like Canopy Growth face with many external and internal issues to address. Your analysis and report. Working in groups, students will analyze the Canopy Growth.
Using the following framework for analysis:
Background - history, development & how the company has grown over time.
Strategy - Identify the company's strategy, are there any challenges or pitfalls with this