Problem
Your task in this assessment is to read the following hypothetical problems:
Problem I: A tour operator's annual financial statement shows that it pays 15% of its marketing budget to a UK agency, while only 5% of its customers come from that market.
Problem II: A restaurant has recently re-opened after construction works, however, their website and Google listing still show "closed for renovation".
Your next task is to identify the central issue in each of the problems by allocating a tick and a brief explanation in the relevant quadrant of the problem-solving matrix. You are then required to consider how each of the problems interrelates with other hospitality and tourism contexts by listing the potential implications of the identified issues in all of the remaining of quadrants.