Marketing management is a combination of the art and science of choosing target markets, getting, keeping, and growing customers' base through creating, delivering, and communicating superior customer value.
Think about a specific brand that you use and discuss the following:
- Identify the branded product and discuss the brands value proposition.
- Describe the brand's current marketing mix (product, place, price and promotion)
- How well does the marketing mix reflect, deliver and communicate the brand's value proposition?
- Would you recommend some changes in the marketing mix and why?