Assignment
The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience.
Task
This assignment allows you to demonstrate the following outcomes:
Identify the basic principles of marketing.
1. Identify both the potential target market and the potential market segment that a business intends to reach.
2. Identify the connection between a commercial's message and the specific market segment.
3. Identify how marketing research contributes to reaching a specific audience.
Instructions: The purpose of this assignment is for you to identify the basic principles of marketing. First, locate two commercials by Coca-Cola that are available on your favorite video-hosting website (i.e., YouTube). Insert the links to each video in the table below. Then, view each commercial while considering the questions in the table, and complete the table by answering the questions as they pertain to each commercial. Finally, save all of your work to this template.
Items to Identify
1. Provide a link to each commercial.
2. What product/service is offered in the commercial?
3. What message does the commercial send to the audience?
4. How would you describe the general target market for the company? Be sure to include the following as you describe the target market:
• Age range
• Likes/dislikes
• Interests
• Life goals
5. How would you describe the specific market segment that the commercial is designed to reach? Be sure to include the following as you describe the market segment:
• Age range
• Likes/dislikes
• Interests
• Life goals
6. What is the connection between the commercial's message and the specific market segment?
7. Prior to producing the commercial, how would utilizing a marketing research method(s) contribute to reaching the intended audience?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.