Problem
The technology company, Samsung, is considering to revamp an old tablet product of theirs and would like for it to make a big impression against other competitors in this day and age.
a) What branding strategy could they use and how can they differentiate from domestic and/or international competitors?
b) Identify any tools that can be used in promotions and marketing. List any tools that will help with customer relationship management, and identify specific social media tools that can be used.
c) Identify tactics and strategies that can be used to implement a marketing plan. Tactics are short-term, and strategies are long-term.
d) How can the effectiveness of the marketing plan be evaluated? How can Samsung follow-up with customers?