Marketing Problem
• Identify and discuss similarities and differences between a consumer market and business market.
• Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component.
• List the major elements of a sales force program and describe the purpose of a sales force program.
• Describe the basic steps of selling models.
• Discuss the process and economic importance of a customer relationship management (CRM) program.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.