Indicate the ways in which the company establishes trust and credibility with its customers through its Website. Here we want to be specific as to what it is about the company's website that helps one trust the company and feel that it is a company that will deliver what it promises. Focus on the website itself and how it conveys these feelings and not what you already know about the company.
Identify some of the cultural issues in international e-Commerce and how these issues can be overcome. When we think culture we need to include things such as language, customs, religion, the type of government they have, the type of currency, their lifestyles and so on.