Identify some of the challenges of new product development


1. Identify some of the challenges of new product development,

2. discuss the eight stages of the new product development process, and

3. describe the different stages in the new product adoption process. Provide and discuss an example of:

1. a product or service purchase that you have made as either an early adopter, or as a laggard, and

2. a recent new product purchase.

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Marketing Management: Identify some of the challenges of new product development
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