Problem
i. Explain how factors like age, life stage, and economic factors might affect consumer responses to Glossier's digital marketing campaign.
ii. Compare CoverGirl's "I Am What I Make Up" ad campaign to Glossier's #BodyHero campaign featuring the WNBA stars. Identify similarities and differences in their uses of influencers.
iii. What factors are likely to influence whether consumers in your market choose to do business with the pizza restaurant that does not accept cash?
iv. Discuss the ethical challenges surrounding the pizza restaurant's decision to go cashless.