Identify segments in which patients want something unique


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Imagine that you are the head of strategic planning for a 150-bed general hospital located in a medium-sized city with a diverse population representing a cross-section of U.S. society. Consider the most prominent variables that define a population and compile a list of the segments into which the hospital's overall market could be defined. From the list, identify segments in which patients might want something unique in their hospital services. Post the list of segment and potential patient wants for each segment.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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