Strategic Management Assignemnt: Boston Beer Company
Read CASE 14: THE BOSTON BEER COMPANY: POISED FOR GROWTH C99 to C110
1. Apply Porter's Five Forces on the general Beer Industry.
The threat of new entrants:
The bargaining power of buyers:
The bargaining power of suppliers:
The threat of substitute products and services:
The intensity of rivalry among competitors in an industry:
2. Identify and compare the main strategic groups in the beer industry?
3. Identify the resources and capabilities of the Boston Beer Company. Which of these resources create a sustainable competitive advantage?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Text Book: Strategic Management- text & cases by Gregory G. Dess, Gerry McNamara and Alan B. Eisner, eighth edition.
Attachment:- Session-5.rar