Identify product or services selected for conducting survey


Discussion Post

You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.

In your post,

a) State the organization's industry or purpose.

b) Identify the product or services selected for conducting the survey.

c) State the problem that the product or service will solve.

d) Explain what the organization wants to learn about the product or services from the survey.

e) Explain how and where you determined your sample population and why your sample choice will get you the data you need.

f) Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Identify product or services selected for conducting survey
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