Problem
You will craft the external message that you will use to address the problem you identified in the project case study provided. In doing so, you will specify the mediums you will use to deliver the message, explain why these mediums are important, and outline the target audience. Additionally, you will explain how the message promotes the organization's strategic goals. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the mediums used.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.