Question: Sophia Garcia is a marketing intern at Kraft Foods. In her current project, she was asked to find a strategy for expanding the market of Kraft Macaroni and Cheese. Sophia began this process by considering the market and she has identified 4 potential market segments for the company. Her next step is to Group of answer choices develop a position strategy make decisions using the marketing mix evaluate the attractiveness of each segment establish the overall objectives conduct a situational analysis