The Assignment Objective:
This is a project-based assignment divided into two deliverables: theoretical and practical part. Each with 10% of your final grade. It aims to familiarize and expose students to the business intelligence tools and the four phases of the decision making process as well as improving students' effective communication and team working skills.
In addition, it helps expose students to tools and techniques that aid them in practically developing a DSS to solve a problem or take advantage of an opportunity based on the four phases of decision making process.
Topic- A Case of Customer Loyalty Program:
Al Nahdee Pharmacieshas decidedto lunch a loyalty program for their customersand integrate it with their transactional system. Each group should identify particular decision situation (opportunity or problem) to be explored/solved. You need to follow the 4 phases of decision making process.
Each group (of 3-4 members) create their own scenarios in relevance to the pharmacies' loyalty program. Note that you need to consider the various users and existing operations as well as any new operations and functions for proper utilization of data and accurate decision making process.