Discussion Post
Based on the documentary PBS video "The Persuaders," why is identity (who you are) important for how message makers attempt to influence audiences? In answering this question, identify one strategy you observe in the video where message makers or ad makers attempt to appeal to individual or group identity.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.