Discussion Post
In this discussion, you are asked to share your thoughts on the importance of brands to you as a consumer. What comes to your mind when you hear the word brand? In this discussion you will share your thoughts about a favorite brand of yours and why you chose the brand. Also, you will discuss how the emotional connection with a brand develops.
In your post, answer the following:
A. Share your initial thoughts on what brand means to you. How do brands impact your spending decisions?
B. Choose one of your favorite brands from an industry such as e-commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions.
a. When making a purchasing decision, is the brand important to you? What about the brand resonates with you?
b. Determine whether your favorite brand has a stated "brand promise." If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.
c. Do you have an emotional connection with the brand? If so, can you describe it briefly? Consider factors such as trust, respect, and other strong feelings.
d. When considering a purchase, do you look first for your favorite brand? This may be considered top-of-mind awareness or the first brand to come to mind. Provide an example of a brand that is on top of your mind.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.