Identify one example each of a planned change and an


1. Identify one example each of a planned change and an unplanned change within an organization. In each case, what challenges would an organization face ?

2. Select a product/brand you feel uses psychological pricing and describe what message the marketer is attempting to communication (include the product/brand in the subject line).?

3. Name and describe two broad new product pricing strategies and discuss when each is appropriate. Cite examples in your response.?

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Operation Management: Identify one example each of a planned change and an
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