Identify one current struggling consumer product in a paper


Identify one current struggling consumer product.

In a paper of 750 words, present a rebranding strategy for the product, including the following:

1. A new name

2. Changes in packaging

3. The price point

4. Product position

5. Advertising strategy

6. A distribution method

7. Improvements in design or quality

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Marketing Management: Identify one current struggling consumer product in a paper
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