Assignment
Identify one current struggling consumer product.
Access the GCU Library business data bases. Research "rebranding strategy."
In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:
1. A new name
2. Changes in packaging
3. The price point
4. Product position
5. Advertising strategy
6. A distribution method
7. Improvements in design or quality.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.