Assignment:
With the advent of scanners and the universality of the portable document format (PDF), the market for optical copiers is shrinking rapidly. Can a company such as Xerox Corporation survive? In this assignment, you will address this question.
Research the issues faced by Xerox from 2000-2010 and the solutions found using the assigned readings, the online library resources, and the Internet. Specifically review the company's annual report at the following:
• Xerox Corporation https://news.xerox.com/investors/reports
Respond to the following:
• Identify multiple business pressures on Xerox.
• Describe some of the company's response strategies.
• Identify the role of IT as a contributor to the business technology pressures (for example, obsolescence).
• Identify the role of IT as a facilitator of Xerox's critical response activities.
• Support your positions with reasons and examples based on your research.