Assignment: Marketing Plan VIDEO Presentation
Project Objectives
1. Understand impact of marketing environments on health services marketing strategy
2. Develop marketing objectives
3. Apply marketing concepts of segmenting, targeting and positioning a health services market
4. Describe a health services organization's current marketing mix and suggest modifications based on marketing objectives
5. Identify measurements to access the marketing plan's impact on the health services organization.
6. Demonstrate college-level research and writing skills commensurate with a 300-level course
Steps to completing a Successful Final Project webcam/video:
1. Chose a specific health services organization. You can choose any health care organization that interests you. This can be because you work for the organization, would like to work for the organization, are a patient or client of the health services organization, or any other reason that will inspire you to examine the organization's marketing efforts. Be sure you either are sufficiently knowledgeable about the organization or can gather information on the organization and its competitors. Since the focus in this course is on the health services patient/client, please do not chose health care insurance plans or pharmaceutical companies.
All of the following types of health care organizations are acceptable:
• Community hospital
• Academic hospital
• Specialty hospital
• Surgicenter
• Rehabilitation center
• Urgent care facility
• Physician practice
• Dental practice
• Home health care
• Imaging services
• Health advocacy organization
• Hospice care
• Medical equipment sales/rentals
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.