Question 1) Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please identify major trends in the general environment, and analyze their impact on the firm.
[Note: The general environment is composed of the following factors that are both hard to predict and difficult to control: demographic, sociocultural, political/legal, technological, economic, and global.]
Question 2) Select one of the following industries: personal computers, airlines, or automobiles. For this industry, evaluate the strength (High/Medium/Low) of each of Porter's five forces. Justify your evaluation.
[Note: Porter's five forces include: the threat of new entrants, the power of buyers, the power of suppliers, the power of substitutes, and rivalry among competitors.]