Discussion
We will focus on the following firms, who have expressed interest in expanding into the African markets:
The company is Waterstone Faucets and the country you need to focus on is Rwanda.
For exampleWhere the niche market is for luxury products are? Like the key success factor and what not. How different sell luxury products in African? What you need to sell? Some just sell distributors? How promoting? What service can you give them. Do not focus on the factor like make it less expensive or how to get it into people
Use the stakeholder analysis and business model to analysis the firm
GESSI a company have already sell luxury product in African
GROHE European company
• Stakeholder analysis - Identify key stakeholders and their values and powers in relation to the chosen scenario, and how will you manage the power of these stakeholders.
• Business model - Identify how should the firm globalize its business model in terms of the market selection and mode of entry, value proposition, value infrastructure, and global participation strategy and organization.
Attachment:- Guide.rar