Identify key audience stakeholders


Problem: Every presentation must be tailored to the audience. A presentation introducing a new product may be different if you are presenting to the senior vice presidents or to the managers of the fulfillment centers. Questions to help you analyze the audience include:

o Did you identify key audience stakeholders?

o Do you know their expertise and points of view about the topic?

o What do they want to hear about?

o How long should the presentation be, given the audience?

o Is the level and type of language appropriate for the audience?

o Have you anticipated the audience reaction?

o How can you best gain and hold their interest and attention?

Construct a scenario in which you analyze your audience with the given criteria. Respond to at least two of your fellow students' postings.

Around 900 to 1000 words, plus three references.

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