Assignment: JCPenny Strategic Audit
* Identify JCpenny's external opportunities and threats.
- Explain each one
* Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, SPACE Matrix, BCG Matrix, and IE Matrix for the company
* Utilizing the strategies developed from your matrices, construct a Quantitative Strategic Planning Matrix (QSPM) (Most important analysis). Be specific in terms strategies. You should have at least three strategies including one that states "keep current strategy"
All of these questions need to be discussed or explained in a words. So after a Matrices is created it needs to be explained in words.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.