Assignments Uploading Date by Instructors: End of Week- 4th
Submission Date by students: Before the end of Week- 12th
Place of Submission: Students Grade Centre (Instructors can create one separate column in the grade center for the submission of this assignment by the students.)
Weight: 10 Marks
The Walt Disney Company is one of the world’s leading producers and providers of entertainment and information. Walt Disney Company decided to start its operation in Saudi Arabia with a theme Park named as Disney Land. The Company hired you as Marketing Manager of Saudi Arabian Region.
Assignment Objectives & Requirements:
1-To Market the Disney Land in Kingdom of Saudi Arabia, you have to wite:
Introduction about Disney Land business.
Product and type of services.
Business statement.
Business vision.
Business objective.
2-Develop a Marketing Plan for Disney Land in Saudi Arabia.
3-Identify its Micro and Macro Environment
4-Define SWOT analysis to Disney Land.
5-Analyze the industry by applying Porters Five Forces
6-How Disney will establish, develop, and enhance mutually beneficial relationships with customers?
7-How will you plan for marketing Research and maintenance of the customer information?
8-For managing brands what resources you will use?
9-How will you create value propositions to meet the requirements of target customers?
10-What procedures and strategies will you follow use when making pricing decisions?
11-Categorize marketing and advertising strategy and method.
12-Describe what are the ethics and laws within your Disney Land.
13-Conclude your report.
Assignment Workload:
This assignment is an individual assignment.
The word count for this assignment should be between 2500 to 3000 words.
Assignment Regulations:
All students are encouraged to use their own words.
Student must apply Harvard Referencing Style within their reports.
Student is allowed to cite 10% from the word limit (3000 word limit means 300 words can be cited).
A mark of zero will be given for any submission that includes copying from other resource without referencing it