For your country, company and product or service, begin to identify issues related to mode of entry by conducting relevant research. You might find the sources mentioned in Theme 4 a good starting point as you identify the following:
a. Barriers to entry - political, cultural, economic, natural, etc.
b. Firm's strategic position - incremental, protective or control
c. Market characteristics - emerging, growth or mature (Or does your company sell a service?)
d. Mode of entry - exporting, alliance, partnership, wholly owned subsidiary, etc.