Assignment:
Write a report recommending operations strategies for ‘Starbucks'.
- Outline briefly the company's products and/or services and identify how these products/services qualify and win orders in the marketplace.
- Analyse the company's operations, focusing on how its operations strategy is deployed to meet objectives.
- Review at least two aspects of operations management themes you have learned in class.
- Synthesise the company's operations strategy and operations management themes and recommend: (1) how the company can improve its operation management, and (2) how it can attract more customers.
Textbooks, Journals to look into for reference
Kortext - Export-Import Theory, Practice, and Procedures (Belay Seyoum)
International business: competing in the global marketplace - Hill, Charles W. L. c2012
International business - Rugman, Alan M., Collinson, Simon 2012
International business: environments and operations - Daniels, John, Radebaugh, Lee, Sullivan, Daniel c2013
International business: strategy, management, and the new realities - Cavusgil, S. Tamer, Knight, Gary A., Riesenberger, John R. 2008
Journals
https://www.emeraldinsight.com.ezproxy.mdx.ac.uk
https://www.emeraldinsight.com.ezproxy.mdx.ac.uk/