Problem
Read the article, "Much of the Worlds Export Promotion Spending is Wasteful According to Surveys" on this week's University Library Resources page. Discuss the implications of this article on marketing within a global environment.
o Why are marketing channels and intermediaries necessary in foreign markets?
o Identify a global advertising campaign you believe was successful. What made this campaign successful?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.