Homework: Marketing Strategy
Length: 4 to 5 pages.
The objective of this homework is - from a management perspective - is to understand the product positioning, branding, and product lines. How do companies decide where to position their products in the market? How important - and difficult - is it to build a recognized brand name? Continue with the company you chose for the first homework.
a. Brand strategies and product positioning
b. Brand name development:
c. Creating a new brand name
d. Protecting the brand name
e. Life cycle pricing
f. Value-based pricing strategies
g. Internet pricing/marketing
h. Breakeven analysis
i. Stimulating customer action
j. Promotional price elasticity
k. Customer response
l. Relevant articles posted by faculty
Other concepts you identify from the text or from current events related to your company of choice, or from the past two weeks of online class discussions.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.