Identify four problems a researcher might find while, Marketing Research

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Identify four problems a researcher might find while

1. Identify four problems a researcher might find while screening questionnaires and preparing data for analysis.

2. How can data tabulation help researchers better understand and report findings?

3. Using SPSS and the Deli Depot database, develop frequencies, means, modes, and medians for all the relevant variables on the questionnaire. A description of the Deli Depot case and questionnaire is contained in the Marketing Research in Action section.

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