Assignment 1:
Case study : MASTERING MASSIVE DATABASES AT MASTERCARD INTERNATIONAL
1. MasterCard managers are motivated to increase (1) the number of individuals who have and use a MasterCard credit card, (2) the number of banks and other clents who issue MasterCards to customers and/or employees, and (3) the number of locations that accept MasterCard payments. Discuss how MasterCard could use its data warehouse to help it expand each of these customer bases.
2. MasterCard makes its analytics tools available to all of its member banks and other issuers. It knows that getting its clients to use these tools can be critical to keeping them as loyal customers. Discuss the steps that MasterCard can take to promote greater use of its BI and reporting tools by its clients. Who do you think larger or smaller clients will benefit most from MasterCard's analytics tools? Why?
3. Do some Internet research to identify examples of "tap & go" applications. What are some typical types of "tap & go" payment applications and what growth trends are expected? Do you think that there are limits to the types of applications that "tap & go" payments can be used for? Why or why not?
4. Do some research on the extent to which MasterCard's PayPass digital wallet is being embraced as a payment mechanism for online purchases. What are the advantages and disadvantages of digital wallets such as PayPass? What can MasterCard do to encourage online merchants to accept PayPass digital wallet payments?
5. Supporting mobility and smartphone apps is important to MasterCard. What challenges does MasterCard face in rolling out smartphone payment systems? Which of these do you think will be most difficult to address? Why?
Assignment 2:
Summary:
Each student will conduct a search online Library resources to find 2-3 recent peer reviewed articles (within the past 3 years) that closely relate to Impact of Big Data on Businesses. Your submission must include the following information in the following format:
ANALYSIS: Using 750 to 1200 words, write a brief analysis, in your own words of how the article relates to the selected chapters. An analysis is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
REFERENCES: All references must be listed at the bottom of the submission--in APA format.
Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.