Problem
Exclusive Coke Corporation are making agreements with university and college administrations to become the sole provider of particular products or services on campuses. An example is the University of Calgary's announcement that Coca-Cola would receive the cold beverage provider contract The university justified the decision by stating that Coca -Cola was "a trusted household name and a company with extensive history and experience in the beverage industry " University administrators point out that the agreements are necessary as governments are not financing universities that the level needed. However, Students have objected, pointing out that they loose the right to choose a brand, prices may be inflated and monopolies are created other concerned with corporate control of campus life and the attempt to snare /trap young students who become life long consumer of the brand.
Task
Identify ethical issues in this case and the stakeholders with their respective interests.
Also identify ethical dilemmas faced in this case.