Assignment:
Part I: Strengths and Weaknesses
For the market domain (light rail transportation):
• Identify and assess at least four, but no more than eight, of each of the following:
o Strengths that may affect new business activities or offerings
o Weaknesses that may affect new business activities or offerings
o Opportunities that may affect new business activities or offerings
o Threats that may affect new business activities or offerings.
• Identify emerging consumer trends and explain how they impact branding and success of your new product or service.
• Analyze how perceived ethics violations might affect branding and success.
• Assess how all of the SWOT and ethics factors affect branding and operations within the organization.
Part II: Core Competencies
• Identifying and explaining three to five core competencies for the market domain (light rail transportation).
• Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering.
• Which competency or competencies will the new business offering benefit and why?
• What strategic implications will/could this have on the new offering?