Assignment:
Discussion 1
Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.). How does an organization measure the effectiveness of an advertising campaign?
300 words
Discussion 2
Identify the different options for out-of-home, direct mail, and specialty advertising and give an illustration for each. Imagine you or your organization wants to start a lawn mowing businesses, and assess each of the listed alternative forms of advertising to determine its benefits and downfalls in this situation. Must have one outside scholarly reference within the last 5 years.
300 words