Assignment: Planning
Objectives:
A. Describe how a service culture can be created within a business
B. Interpret whether a company utilizes product-oriented or customer-oriented marketing
C. Evaluate internal marketing concepts that support overall marketing strategy
Explore research planning for the Seafood restaurant.
To start, explain the role marketing research should play in helping a firm to implement the marketing concept. Then, use your identified business as an example to demonstrate how that role would be performed. Necessary elements for your analysis include:
A. Determine if your business should use product-oriented or customer-oriented marketing
B. Identify data collection methods and sources
C. Explain how market research could be used to establish/sustain a service culture
D. Evaluate internal marketing tactics to support overall marketing strategy
E. Explain the importance of gathering information in gaining insights about the marketplace and customers.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.