Problem
Consider different cell phones models available in the market.
1. Identify customer needs and requirements and rank them.
2. Identify engineering characteristics.
3. Build a complete house of quality with benchmark, target values in a step by step process.
4. Finally produce a PDS for the same.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.