Assignment task:
IKEA, a Swedish-based brand, offers lavish home decor and furniture at low prices. Stores are open worldwide, offering a range of products. Some you can find in every location; others are culturally specific.
As a brand, IKEA is complicated. It's a one-stop-shop for all the household needs. It's also routinely in the news. Sometimes, it's for cultural insensitivity. Other times, it's because a faulty product resulted in customer injury or even death.
For a company as old as IKEA is serving customers since 1943, it's bound to have problems. Just how many?
By using PESTLE analysis, identify recent controversies, growth, and challenges facing by IKEA.