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Identify competitors from divisions and product lines and

At&T Competition (direct and indirect) and Action Plan

1. Competition (direct and indirect)

A. Identify competitors from divisions and product lines and markets.

B. Identify and compare the strengths and weaknesses of your company and your competitors.

C. Compare techniques marketing with those of your competitors.

2. Action Plan

A. List all marketing strategies/activites.

B. Prioritize all strategies by levels of importance.

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Marketing Management: Identify competitors from divisions and product lines and

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