Assignment:
Business Reuqest
1.) For this question, please review and research the US Airline Industry statistics (revenues, profits, return on capital, cost, profitability, ect.) of the past to 2012 in order to conduct an industry analysis on the airline industry.
Complete the industry analysis.
1. Please give a rating for each category and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low.
o Threat of new entrants
o Rivalry among existing firms
o Bargaining power of buyers/distributors
o Bargaining power of suppliers
o Relative power of other stakeholders
After giving an analysis answer the following questions in at least one paragraph:
1. Are any of the forces changing? Please explain.
2. Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry? Please explain why.
2.) Please explain and determine whether a corporation can be analyzed using the web. Please search through the internet to find resources for corporate 10-K reports, proxy statements and other news related to the corporation (you have chosen), you will find that there are free websites that will provide these resources to you.
Please pick one corporation for the example you will be giving in the discussion and find an example of the following: web sites for 10-K reports, an example of the selected corporation 10-K report and proxy statement.
Once you have all of this gathered and reviewed, please answer the following: What are the company's strengths and weaknesses? Cite the location of your examples. What type of strategy do you think they are following?
3.) For this question, please identify companies that use Porter's competitive strategies.
You will need to do some research first.
Using researched information from proper sources on Porter's competitive strategies, please identify one or more companies that use the strategies listed below:
• Lower cost strategy
• Differentiation strategy
• Cost leadership
• Differentiation
• Cost focus
• Differentiation focus
Please answer the following:
First tell me, how is Porter's Competitive strategy used by the organization (you've chosen above) impacting profitability and productivity of the organization?
Secondly, based on the research that you did, should the company consider using a different strategy?