Identify categories of segmentation used by marriott
Marketing
Identify several major categories of segmentation used by Marriott. For each, relate specific examples of hotel services tailored to various target markets. (250 words)
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Was the message about the business or product/service clear?Was there a storytelling element to the message?Was the target audience addressed?
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Identify several major categories of segmentation used by Marriott. For each, relate specific examples of hotel services tailored to various target markets.
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Discuss the U.S. and international ethical marketing considerations.Explain how you would develop, execute. and measure a campaign
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