Medical Tourism
Medical tourism is becoming increasingly popular, and it is important to understand why consumers might seek medical care outside of their home countries. Consider Maria, a 68-year-old female who lives in the United States. Her doctor has recommended a hip replacement, but because it is not life-threatening she is put on a wait list for surgery. Medical tourism is an alternative for Maria, but she has never even considered the possibility of traveling to another country to seek medical care. How might you market medical tourism to patients like Maria? For this Discussion, you examine benefits and barriers to medical tourism and recommend marketing strategies for consumers.
To prepare:
- Identify benefits of and barriers to medical tourism. Reflect on reasons consumers may or may not seek medical care outside of their home country.
- Consider marketing strategies to help consumers overcome potential barriers.
Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues postings. Begin by selecting the âPost to Discussionâ link and then select âCreate Threadâ to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit!
Post a cohesive response to the following:
Analyze benefits of and barriers to medical tourism. Then, recommend marketing strategies to help consumers overcome potential barriers and seek medical care outside of their home countries. Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.