Discussion Post
Some companies put a very high emphasis on effective market segmentation. Others do not. Discuss how a company's investment in and utilization of "marketing segmentation" impacts its business plan and marketing strategies (and tactics). What are some of the benefits and costs of focusing on market segmentation?
Identify and compare at least two actual examples from the business world.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.