Question: Personal Development Portfolio: Reflecting on your professional development plan
As the term ‘integrated marketing communications' implies, those who work in this industry need to combine both marketing and communication skills.
The Personal Development Portfolio (PDP) for this module is aimed at exploring the skills you presently possess which may be used to employ an integrated marketing communications campaign. You also identify those skills that you would need to be a more complete integrated marketing communications professional.
In a paper ofapproximately 1,000 words:
• Identify whether the module content has provided you with any insights into how you could improve in your ability to communicate, plan and understand others' motivations.
• Consider whether the module content has enhanced your confidence to become a better marketing and communications individual.
• Identify any areas of weakness that you still feel exist in your marketing and communication skills all-round.
• Explain how you plan to address these weaknesses over the next 2-3 years.