Identify and understand customer preferences, Other Subject

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Identify and understand customer preferences

Question: Sara Lehtonen is the president and owner of Lehtonen Consulting Inc. (LCI). LCI provides various market research services to identify and understand customer preferences through three activities: (1) call centre services for collection of data, (2) analyst services for analysis of data, and (3) both call centre and analyst services for collection and analysis of data. LCI is known

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