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Identify and segment customer and associate markets

Discussion Post: Health Care Management

Discuss what the following functions of marketing in healthcare are, what their purpose is and why you believe they are important?

• Identify and segment customer and associate markets
• Listen to exchange partners' needs
• Attract and motivate associates

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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