Identify and explore 3 business Web sites that do something similar to what you hope to do. These businesses may provide the same product or service as you, or they may provide a different product or service that fills the same consumer need. On the Discussion Board, respond to the following questions:
Who are their customers (geographic, demographic, psychographic, and behavioral attributes)?
Are the customers of these businesses similar, or are they reaching different segments?
How are these customers similar to the customers you hope to reach?